Department of Journalism
Kimpel 116
University of Arkansas
Fayetteville, AR 72701
479-575-3601
E-MAIL CONTACTS:
Patsy Watkins, Department Chair
Carol Rachal, Alumni contact
how to apply
latest news
professional journalism organizations
Advertising and Public Relations Sequence
Here, you'll learn the theories and skills of how to create persuasive messages effectively, how to ensure those messages reach the right audience and how to communicate persuasive messages in a socially responsible way.
Students in the Advertising/Public Relations sequence become professionals in developing and managing advertising and public relations campaigns and in designing and creating ads. They learn how research can help shape a project and how ethical judgment can help shape a career. They learn to define and reach an audience and to deal with clients. They can learn to work in all media, including radio and TV.
In classes, in internships and in special projects, students participate in advertising and public relations campaigns, many of which are real-world projects brought by local and regional businesspeople and non-profit organizations. Students also learn to conduct and use research for national advertising plans. Advertising and PR students are encouraged to work on the student publications, the Arkansas Traveler and the Razorback yearbook to learn ad sales and ad makeup. In recent years a number of students have participated in and won national competitions with their advertising plans.
Required courses for this sequence:
| Course Number | Course Title |
|---|---|
| JOUR 3723 | Advertising Principles* |
| JOUR 3743 | Public Relations Principles* |
| JOUR 4143 | Public Relations Writing |
| JOUR 4423 | Creative Strategy and Execution |
| JOUR 4453 | Media Planning and Strategy |
| JOUR 3633 | Media Law |
| JOUR electives | Three upper-level journalism electives |
| ECON 2143 | Basic Economics Theory and Practice |
| MKTG 3433 | Principles of Marketing |
| MKTG 4553 | Consumer Behavior |
*An overall grade point average (GPA) of 2.5 is required to enter the Ad/PR Sequence and to enroll in JOUR 3723 and JOUR 3743. A grade of B or better is required in JOUR 3723 and 3743 for advancement in the sequence. Students must maintain the 2.5 GPA throughout their college careers.
Recommended courses:
| Course Number | Course Title |
|---|---|
| JOUR 402V | Internship in Journalism |
| JOUR 2063 | Media Technology |
| JOUR 2013 | News Reporting I |
| JOUR 3333 | Ethics |
| JOUR 3163 | Sports Journalism |
| JOUR 5063 | Issues in Advertising |
| JOUR 4413 | Broadcast Advertisings |
| MKTG | Six hours in Marketing |
Students must earn a B or better in Advertising Principles and PR Principles before proceeding to advanced courses.
Journalism Core Courses:
A minimum of 33 semester hours in journalism is required, including:
| Course Number | Course Title |
|---|---|
| JOUR 1023 | Media and Society |
| JOUR 1033 | Fundamentals of Journalism |
| JOUR 3633 | Media Law |
| JOUR 498V (optional) | Journalism Writing Requirement |
A minimum grade of C is required in all journalism courses that serve as prerequisites for advanced journalism courses. In certain cases, a minimum grade of B is required. Also required is ENGL 2013. Students must select a sequence when they enter the department.
Faculty
Dr. Jan
LeBlanc Wicks
Graduate Committee Chair
575-6304, Professor Wicks' E-mail, Professor Wicks' Web site
Professor, advertising journalism. Coordinates advertising program. B.A. in Radio-TV Broadcasting from the University of Southwestern Louisiana; M.A. in Advertising from Michigan State University; Ph.D. in Mass Media at Michigan State University. Professional experience at advertising agencies and television stations. Research interests: advertising clearance, management and ethics. Joined the University of Arkansas in 1994.
Dr.
Phyllis Miller
575-5213, Professor Miller's E-mail
Associate professor, public relations. Coordinates public relations program. B.A. in journalism and speech communication; M.A. in higher education, Lamar University; Ph.D. in institutional public relations and media management, Texas A&M University. Worked as a reporter for the Beaumont Enterprise and as news director for KPXE radio, Liberty, Texas, and and as television producer, editor of football programs and media consultant to Texas A&M Athletic Department. Research interests: Sports journalism and women in the media. Joined the University of Arkansas in 1991.
Dr. Patsy
Watkins, Department Chair
575-3601, Professor Watkins' E-mail
Professor, print (magazine) journalism. B.A. and M.A. in journalism, University of Texas; Ph.D. in American Studies, University of Iowa. Worked as magazine editor. Worked at University of Texas information services. Publisher, Picadilly Press. Research interests: computer-assisted graphics, periodical publications and design. Joined the University of Arkansas in 1984.
Prof.
Kim Martin
575-7700, Kim Martin's E-mail, Kim Martin's Web site
Instructor, advertising, copywriting, computer applications, web design and internet. B.S.Ed. Middle and High School English (1990), M.A. English Literature (1995), University of Arkansas. Department computer point person and internship coordinator. Professional experience in advertising and publication design as well as print and radio production. Edited two newspapers; designed several books and monthlies. Nine Addy awards for radio writing, voiceover and production. Interned in marketing at University of Arkansas Press. Worked as publications consultant for Arkansas Historical Association, 1993-2001. Currently works as webmaster for University of Arkansas Press. Joined the University in 1995.
Dr. Ignatius
Fosu
575-5215, Ignatius Fosu's E-mail
Ignatius Fosu joined the department in 2005, after completing his Ph.D. in Mass Communication from The University of Alabama. He has a masters degree in Marketing from the University of Alabama, a graduate diploma in Communications from the University of Ghana, and a bachelors degree in Psychology from the University of Ghana.
He teaches advertising and public relations courses. His research interests include mass media effects, individual differences in responses to sexual information in advertisements, and effects of risk disclosures on responses to prescription drug advertising. His research has been presented at international conventions and published in reputable journals.
He previously worked as a television producer/director for METRO TV in Accra, Ghana, and a disc jockey and talk show host for Radio Univers in Accra, Ghana. He also worked as a Special Projects Manager for the Division of Distance Education of the University of Alabama, where his duties included marketing analysis of distance education programs and developing marketing plans.
He is an avid music lover. He plays percussion, drums, and bass guitar.