Public Relations
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Advertising
and Public Relations |
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Here, you'll learn the theories and skills of how to create persuasive messages effectively, how to ensure those messages reach the right audience and how to communicate persuasive messages in a socially responsible way. Students in the Advertising/Public Relations sequence become professionals in developing and managing advertising and public relations campaigns and in designing and creating ads. They learn how research can help shape a project and how ethical judgment can help shape a career. They learn to define and reach an audience and to deal with clients. They can learn to work in all media, including radio and TV. In classes, in internships and in special projects, students participate in advertising and public relations campaigns, many of which are real-world projects brought by local and regional businesspeople and non-profit organizations. Students also learn to conduct and use research for national advertising plans. Advertising and PR students are encouraged to work on the student publications, the Arkansas Traveler and the Razorback yearbook to learn ad sales and ad makeup. In recent years a number of students have participated in and won national competitions with their advertising plans. What students will learn in the
Ad/PR sequence. Advertising Principles (JOUR 3723) Plus three upper-level journalism electives. A grade of B or better is required in JOUR 3723 and 3743 for advancement in the sequence. Students are also required to take the following courses in marketing and economics: Recommended courses include: Internship in Journalism (JOUR 402V) Faculty Dr. Jan Wicks
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