Undergraduate Program
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How the Journalism program is structured

Our undergraduate program has three areas of emphasis (or sequences)

News/Editorial (newspapers, magazines, photojournalism)
Broadcast Journalism (radio and television)
Advertising/Public Relations.

Within these sequences, students are trained in

  • identifying, reporting and writing news
  • analyzing media audiences and their interests
  • creating and planning advertising and public relations campaigns
  • producing television programs
  • basic photojournalism computer-assisted publishing

Students in the undergraduate program follow an outline of courses which include "core" courses mandated by the University and Fulbright College, journalism requirements determined by the department, and a number of general electives, selected by the student and his/her adviser. Journalism majors frequently select electives in marketing, history, political science, English, sociology, psychology, anthropology, and art.

The department maintains a steady enrollment of about 340 majors. There are ten full-time faculty, and three instructors. Instructors are hired to teach certain specialty courses. A number of journalism courses emphasize skills; thus class enrollments tend to be 15-20, and students and faculty work closely together.

Undergraduate Handbook


Kimpel 116, University of Arkansas
Fayetteville AR 72701
479-575-3601
Department Chair: Patsy Watkins
Alumni contact: Carol Rachal
Webmaster: Kim Martin
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