About the School

Media workshop 2016


The School of Journalism and Strategic Media (SJSM), formerly the Lemke Journalism Department, ranks among the elite, fully accredited J-schools in the country. SJSM is one of the largest undergraduate programs in the Fulbright College of Arts and Sciences at the University of Arkansas with more than 900 enrolled students.

Students in our degree programs receive instruction, guidance and hands-on experience both in the classroom and out in the field. SJSM works hard to ensure all students have access to scholarships, internships, interactive projects and inclusive student media on their path to becoming media professionals.

Our faculty members are accomplished, seasoned professionals in their fields who are actively engaged in scholarship for the media disciplines they teach. The SJSM faculty includes members of the press who've spent years on staff major national newspapers, a former White House correspondent, an Associated Press correspondent who covered the U.S. Supreme Court, three Emmy award winners for documentary, the manager of the National Public Radio station for Northwest Arkansas and more. Our advertising/public relations faculty conducts extensive research to publish on topics ranging from international advertising issues in Ghana to advertiser marketing to children.

Journalism department chair, Bret Schulte

Bret Schulte

Department Chair

Journalism vice chair, Dave Bostwick

Dave Bostwick

Vice Chair

Our Mission

The School of Journalism and Strategic Media at the University of Arkansas prepares students to be ethical media professionals and scholars in the digital world. The faculty is engaged in scholarly and professional pursuits, bringing fresh approaches to challenges faced by media.

Our students gain conceptual knowledge and practical skills from a curriculum that emphasizes critical thinking and mastery of state-of-the-art technology. Students learn the importance of diversity, which requires the inclusion of voices from all economic backgrounds, ages, races, genders and religions in pursuit of accurate coverage of our pluralistic society.

SJSM strives to empower aspiring media professionals and to educate the public with the skills to verify information as factual. SJSM faculty, students and graduates foster truth, accuracy, and credibility in the evolving landscape of news and strategic media. In our role as custodians of the Fourth Estate, we promote media literacy by equipping industry professionals and news consumers with tools to recognize and refute disinformation.



SJSM houses a state-of-the-art student media center, editing stations and latest in media technology at Kimpel Hall. Students, faculty and staff have access to the best in equipment, media resources, and classroom and meeting space.

Kimpel Hall exterior - 2022

ACEJMC Accreditation

SJSM is an accredited journalism program under the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). Learn more about the ACEJMC core values we uphold and key figures from our program. 



First Amendment quote on wall behind a smiling student 

Strategic Plan

SJSM is proud to present our strategic plan which showcases our quarterly goals, timelines for action and a solid vision for our future. 

150 years "on the hill" banners

Diversity, Equity and Inclusion Plan

SJSM is committed to a diverse learning and work environment that benefits our students, faculty, staff and the communities our next generation of journalists and media creators will reach. 

Students at work on their laptops in the classroom