Academics
The School of Journalism and Strategic Media offers an undergraduate degree program
with three journalism concentrations (Journalism, Broadcast, and Multimedia Storytelling
& Production) along with the Advertising & Public Relations major. The School also
has an interdisciplinary graduate program with three concentrations (Documentary Film,
New Narratives, and Strategic Advertising & Public Relations).
The school maintains an enrollment of approximately 850 majors with 25 full-time professors
and instructors at the helm. SJSM also offers specialty courses from part-time and
adjunct faculty. Per accreditation standards, enrollments in skills courses stay between
15-20 students per section for better student-to-faculty ratio.
![UATV control room](https://journalism.uark.edu/_resources/images/uatv-control-room.jpg)
Undergraduate Program
The undergraduate program opens doors to careers in public relations, advertising, radio, TV, newspaper, video and audio production, and so much more! Learn what it takes to become a valuable member of the media.
Degree Programs
Advertising & PR
Journalism Concentration
Broadcast
Multimedia Storytelling & Production
Also
Minor in Journalism and Strategic Media
Microcertificate in Strategic Media Skills
Microcertificate in Writing for Modern Mass Media
![Students working in the student media center](https://journalism.uark.edu/_resources/images/students-working-student-media-center.jpg)
Graduate Program
The graduate program offers advanced study of journalism for the Master of Arts in Journalism. Students in this program pursue a traditional research thesis, create a documentary film or produce a special thesis project.
The graduate program offers advanced study of journalism for the Master of Arts in Journalism. Students in this program pursue a traditional research thesis, create a documentary film or produce a special thesis project.
Concentrations
Documentary Film
News Narrative
Strategic Advertising & Public Relations