Multimedia Storytelling and Production Concentration

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Multimedia Storytelling and Production is a flexible concentration intended for students who want to gain proficiency in delivering informational content through a variety of platforms. Students have options to develop their skills in the following areas:

  • capturing video and still images
  • creating documentary or shorter films
  • designing visual graphics
  • publishing online-specific content
  • writing long-form narratives
  • promoting content through social media
  • telling informational stories across media platforms

The concentration is designed to prepare students for careers in video production, web publishing, content development for corporate and nonprofit PR work, and other forms of digital mass communication. For statistics about media and communication occupations, visit the Occupational Outlook Handbook from the U.S. Bureau of Labor Statistics.

The flexible nature of the Multimedia Storytelling and Production concentration allows students to pursue their individual academic interests and career pathways. 

Required courses for this concentration:

Digital and Reporting Requirement (9 hours)

Course Number Course Title
JOUR 20003 Storytelling for Today's Media
JOUR 20333
or JOUR 20503
20333: Video Production
or 20503: Multimedia Journalism
JOUR 48803 Advanced Multimedia Storytelling

Production & Storytelling Requirement (9 hours)

Select three courses (9 credit hours) from the list below, with at least one course (three credit hours) numbered at the 3000-level or higher. No duplication or double-counting of courses is allowed for JOUR courses taken to meet any other requirement.

Course Number Course Title
ADPR 35503 Advertising and Public Relations Strategies
JOUR 20103 News Reporting I
JOUR 20503 Multimedia Journalism
JOUR 20603 Media Graphics and Technology
JOUR 23303 Photojournalism I
JOUR 24503 Introduction to Sports Television Production I
JOUR 31203 Enterprise Journalism
JOUR 30403 Performer in Mass Media
JOUR 40303 Advanced Radio News Reporting and Podcasting
JOUR 40603 Computer-Assisted Publishing
JOUR 40703 Social Media and Journalism
JOUR 40803 Data Journalism
JOUR 43103 Literature of Journalism
JOUR 45003 Magazine Writing
JOUR 49003 Community Journalism
  Or other courses as approved by the School of Journalism and Strategic Media

Journalism Electives (3 hours)
Three credit hours in JOUR or ADPR electives numbered at the 3000-level or higher. Students are encouraged to complete an internship, whether it is taken for credit or not.

Journalism Core Courses:

A minimum of 34 semester hours in journalism is required, including the following.

Course Number Course Title
JOUR 10203 Media and Society
JOUR 10303 Media Writing
JOUR 36603 Media Law
JOUR 43303 Ethics in Journalism
JOUR 49801
(See advisor for enrollment)
Journalism Writing Requirement

A minimum grade of C is required in all journalism courses that serve as prerequisites for advanced journalism courses. In certain cases, a minimum grade of B is required. Students must select a sequence when they enter the department.

Cultural Diversity Requirement - All majors are required to complete a 3-credit cultural diversity course. Students should consult their academic advisor and the University Catalog for approved courses.

Digital Requirement - Students should consult the University Catalog and their academic advisor for guidance on completing the digital requirement for each JOUR concentration. They will complete one of the following courses that does not count torward another requirement in the concentration: JOUR 20333, JOUR 20503, JOUR 20603, JOUR 23303, JOUR 30403, JOUR 40303, JOUR40603, JOUR 40703, JOUR 40803.

GSP Requirement - Students who major or minor in journalism or advertising/public relations need to fulfill the School of Journalism’s grammar, spelling and punctuation (GSP) requirement. This involves passing the independent-study GSP exam in JOUR 1100 with a score of 75% or higher or complete JOUR 10003 Journalistic Writing Skills with a final grade of C or higher.